Holiday Home Booking Seasonality
Friday 29th March, 2019 by Host & Stay
As with most holiday home investment properties, seasonality is going to be a key factor in the success of your property.
You will begin to see a seasonality trend in two distinct areas. First, you’ll see a seasonality trend on when your property takes the most bookings, and by that we’re referring to the month in which the booking is taken and not the month in which the guest is staying.
At Host North Yorkshire we find that January and February are our key months for generating bookings at our North Yorkshire holiday homes, and if you’re generating your own bookings for your property, then you will want to ensure that you do all you can to have your property stand out whilst the market is hot! If you’re looking for a fully managed service for your holiday let property, then you can explore what we have to offer at Host North Yorkshire here.
The second seasonality trend that we see is as the school summer holiday begin to take affect across the middle to later part of July. We see a spike in both the level of last minute bookings for the following 6 to 8 weeks, as well as for key dates the following year, mainly Easter and the summer months of July and August.
A typical holiday let property under the Host North Yorkshire management service will achieve an occupancy of between 60%-70% across the first 12 months (subject to the quality and location of the property) and our most successful holiday let properties are achieving in excess of 90% occupancy in year two and beyond.
You can find our more about our services and our pricing here, and please do get in touch with us at info@hostnorthyorkshire.com if you have any specific questions or queries.