Advertising Your Holiday Home
Saturday 6th July, 2019 by Host & Stay
We understand that marketing your holiday let can be confusing. Whether you’re looking for additional marketing for your long-standing holiday home or you’re just dipping your toe in a new holiday let venture, it’s imperative to understand the importance of marketing your property properly.
There’s a number of factors to consider when marketing your property and in today’s blog we’re going to highlight the significant areas to cover.
1. MAXIMUM LISTING EXPOSURE
Property descriptions and photographs are key when listing your holiday home.
Professional photographs will give your customers the best visual experience when viewing your properties online. After all, you have a great property so why not show it off to its full potential? Creating stunning images to market your accommodation will help your customers envisage their stay and drive more bookings. Here at Host North Yorkshire, we have our own in-house editorial photography team to ensure your property is marketed to the highest quality.
Perfecting your holiday home description can be a tough nut to crack. It’s essential to encourage your potential customers to imagine their holiday with you. What makes your holiday home so special? Sell the experience – add descriptions about the local area and attractions. Remember to include the property’s key features but ensure the tone of voice is informal to keep it light and personal. Our copywriters are experienced with holiday let descriptions to guarantee your property is articulated to perfection.
Another key factor for us here at Host North Yorkshire is to get your property listed across the world’s largest Online Travel Agents as well as our own Stay North Yorkshire guest portal to gain maximum exposure and increase bookings.
2. REVENUE OPTIMISATION
Deciding the price for your property can be another problem. It’s important to understand your target audience and be aware of the competitors’ prices in your area.
Our team at Host North Yorkshire have a dynamic approach to pricing your properties on a per night – per stay basis, combined with a flexible approach to stay lengths. This has been proven to increase occupancy, revenue and the overall profitability of your holiday home.
3. PROFESSIONAL CLEANING AND LINEN
It goes without saying – cleanliness is priority. To ensure you’re delivering exceptional guest satisfaction scores, your property needs to be spotless. If you’re cleaning the property yourself, make sure you’re giving yourself enough time and the property is in a state you’d be happy to stay in (and pay for). If you’re unable to clean the property yourself, it’s vital that you invest in a professional cleaner.
At Host North Yorkshire, we have our own in-house cleaning and laundry team to uphold the highest quality standards and give your customers a 5* experience.
4. GUEST COMMUNICATION
Friendly and fast communication is key to securing bookings and maintaining great reviews. Your communication needs to be personal and professional.
It’s also important to recognise customer feedback – both good and bad. Responding to negative feedback shows you’re an attentive owner and that you care. By taking any negative reviews onboard, it will help to improve your holiday let and in the long run, improve your business overall.
We manage end to end guest communication at Host North Yorkshire, ensuring each and every guest is responded to in a quickly and friendly manner.
Want more advice on how to market your holiday home? Get in touch with us at info@hostnorthyorkshire.com and start earning more on your holiday home today.