Protected: Winter Performance 2019-2021
Tuesday 11th January, 2022 by Gary Wright
Winter Occupancy and Nightly Rates
We’re reviewing our winter occupancy from 2019 to 2021 and comparing it with data obtained from Airdna, one of the world’s most trusted resources for vacation rental research. As we all know winter 2020 was a very strange period for all of us, but we’re starting to see a return to pre-covid winter occupancy levels. The local Whitby market recorded occupancy of 32% in November 2019 and finished up at 40% in the same period in 2021. December 2019 saw Whitby post 35% occupancy and 32% in the same month in 2021. One reason why we saw a drop in December 2021 was due to some uncertainty around what restrictions were going to be in place over the festive period.
Host and Stay managed to perform above the winter market in Whitby from 2019-2020. We saw November 2019 occupancy at 49%, drop to 12% in November 2020 and climb back up to 46% in 2021. December 2019 recorded occupancy at 35%, 2020 at 29% and 2021 at 32%. To help with winter occupancy, we’re seeing that guests are looking for as much flexibility as possible when booking and 60-70% of reservations are being made using free cancellation policies (Booking.com 2021).
Winter nightly rates have shown an increase on 2020, with December 2021 achieving an average of £194/per night in Whitby in contrast to £134/per night in the previous year. We expect to see nightly rates increase as we move through 2022, data suggested that last year prices were up 35% across the summer on the previous year. The holiday let market saw a big rise in demand for domestic holidays in 2021 and we don’t see much changing this summer.